|This was to be Happy Springtime, but I guess it is more accurately, Happy Summer! Welcome to the 17th Boure Newsletter and hello to all of our Newsletter Customers,. Read on to find out what we are doing, what is new and what is on special. As you can probably tell, this Newsletter is a tad later than we had expected. On May 18th Wade's son was born and weighed in at 6lb,13oz. See the cute little fellow on the bottom of the Wade'sWorld index, or click here: OGMIV. This first addition to the family has taken some getting used to and Wade's schedule has been a bit off. We haven't wanted to stir the pot marketing wise and haven't had the energy to put out this Newsletter until now. So settle in and catch up, and we'll try and let you know what we have been up to.
1. Sale Items and Cool, New Stuff.
2. Getting Dirty in Durango.
3. Cyclists Pay Their Fair Share.
4. Boure Bike Fest.
5. Wade's World, Wade's World.
1. Since last we wrote, we have received and are selling several new items and we have just put some things on sale:
-- We've purchased the remaining stock of super-stretchy lightweight SportWool short sleeve jerseys from our supplier. They come inall the primary colors and have a tapered fit. This material was developed to compete with super lightweight polyester sublimation products, but without the post-ride smell.
-- We have added several new DVDs to our collection, selected specifically for those of you who like the history and pageantry of cycling, and one of the top ten inspirational movies of all time, "Breaking Away". You can see our video collection here: CyclingDVDs.
--A quick reminder to those of you who don't want a melanoma, we have two different Sun Protection Factor (SPF) jerseys. The Boure Team LS jersey and the newest design for the IronHorse Bicycle Classic (IHBC) LS Jersey. Click on either to see them.
-- We have made changes to our socks by adding a new Wool sock for cooler and/or wet weather. This one is super warm and hasa nice tall cuff, it comes in individual sizes (including XL for those over size 12!) for a great fit. We also changed the logo on the Boure white socks. Check out the socks here:Wooleez socks
--We've been asked by and we've responded to the fairer sex. We have added a sleeveless Women's styled jersey and have more on the way. We now have the Women's Sleeveless IHBC jersey (currently on sale!) which you can see here. We also have a fill-in order of Boure Team jerseys coming in July and they will include a women's version. Also, this Fall the arrival of the Boure Team ThermoSensor LS jerseys will include a women's version. By next summer, we expect to have a women's cut for each of the Boure Team jerseys, plus a sleeveless version.
--Lastly, we have put our CLASSIC shorts and jerseys on sale for the coming month. Our traditional cut shorts and relaxed-fit jerseys are on sale until we change the sale at some point in late July. See the shorts here: Men's CLASSIC shorts or Women's CLASSIC shorts. And the jerseys here: Classic jersey. Remember that the Classic Jersey can come as a sleeveless and both men's and women's shorts can have a bibtop, if requested. As a super special offer, when you combine a pair of CLASSIC shorts with a CLASSIC jersey or Women's sleeveless IHBC jersey, we'll take an additional $5 OFF the already great sale prices.
--For all of our current Specials and Closeout bargains, click here: Web Specials
2. Here are some statistics about Durango and the surrounding area. Our county, La Plata, includes only about 48,000 people spread over slightly more than a million acres of land. Roughly 18,000 of the population live in Durango, Bayfield and Ignacio proper. There are about 925 miles of County roads, and most are not paved. In Durango, we have a winter that pretty much limits road work to the occasional snow plow. So Spring time and thawed ground means the county starts working on their annual new construction, maintenance and road repair.
Since we have a relatively small population and are still moving from our traditional agricultural beginnings to the progressive utopia we one day hope to be, we have a lot of dirt roads. Now some years ago, some one decided that an ingredient named magnesium chloride mixed wet with road base will make a dirt road last longer and withstand the heavy oil and gas activity in our area. I am absolutely certain that they did not consider cyclists in the thought process but, we applaud them. Don't get me wrong, MagChloride has drawbacks, mostly when it rains, however, when freshly laid down and rolled, it maintains a smooth almost asphalt-like surface for a month or more, traffic dependent.
This time of year, is what we consider the cycling version of Spring skiing. It allows you to get off the busier paved roads and head out into the country where the traffic is minimal, deer are plentiful and the drivers are seemingly less aggravated.It is a nice break from the usual busy roads where you have entirely too many drivers who seem to be in a bad mood whenever they see a cyclist. I wonder, do they know we are their neighbors, co-workers, nieces and nephews? Do they know we are drivers who also ride? But that is for another day.
If you have dirt roads in your vicinity, we highly recommend that you use them. Even without the MagChloride, you can adjust a few things to make your riding comfortable and safe. A few hints for the uninitiated. First, if you don't already have them, put on the largest tires that your bike can accommodate (meaning,you can easily get them in the frame and they don't rub). Second,don't buy cheap tires, this isn't the place to same money, you need well made, quality components. The point here is not to find the lightest tire on the market, but to find a tire that won't flat when you eventually hit a 2 inch rock square on the nose. Third, a bigger tire allows you to let your tire pressure down to a level that not only prevents the dreaded snake bite, but also allows you to float lightly over the imperfections ofthe road (works on pavement too) and avoids you taking a beating from the more consistent road shock. I have a race bike that only allows a 25mm tire, but my commuter is shod with 28mm Continental 4-Seasons with just a touch of Slime to make the little problems less noticeable. I weigh realclose to 190lb. For the 28mm tires, I put in 85 pounds of pressure in the front and 90 in the back. For the 25mm tires I go up 5 pounds off-road and 10 pounds on-road.
If you are just to worried about whether your $5000 racing machine can handle a little dirt action, you can always get the old mountain bike out and give it a spin. On the other hand, maybe you should question your choices if that road bike can't handle dirt, can it really handle racing conditions?
Lastly, make sure you are comfortable sitting upright a bit more than normal, set up the bike so you are real comfortable on the top of the bars - either on the brake handles or the crossbar. The average speed is slower on dirt roads so slow yourself and your attitude down. Sit up and look around, no need to stare at the white line and assume your Tour de France time trial position or stare downward, willing your front wheel to stay exactly 6 inches from your domestique's wheel. Heck, I even bought SPD sandals to remind me I am there for fun and I'm not racing. Definitely stop and groove from time to time. Maybe stop for a picnic? Take your significant other?
If you don't have dirt roads in your area, come visit us in May, June, or even July and enjoy ours, we'd love to share them with you and might even take you out ourselves to guide you around. We'd love to hear about your dirt roads if you have a minute to write us about them.
3. Drew's Rant
Excerpted from the letters to the Editors in the Sunday, June 4, 2006 edition of the Durango (Weird) Herald:
"... Yes, I am aware of who probably will come out on the short end of the stick should there be an accident, and this is all the more reason for the bicyclists to observe the same rules and laws of the road - those roads that the bicyclists ride on at absolutely no out-of-pocket expense to themselves."
Wow! No "out-of-pocket expense"!!! If any of you have figured out how to parlay riding your bike into a method of avoiding taxes, please share it with Wade and me immediately! Unfortunately, this is a mentality that I have heard repeated over and over for as long as I remember. I guess once upon a time, before I was old enough to drive or find employment this may have been true, but that would have been about 30 years ago. Next thing you'll know they'll also be accusing us of avoiding death and taxes. Fact is, we're just trying to postpone death. Anyway, here's a letter I've penned to the Weird Herald on our behalf:
One common misperception that is constantly re-iterated in conversation and in these Letters to the Editor is that bike riders shouldn't be afforded the same rights and access to roads as motorists because they aren't helping to pay for the roads. Well, I can assure you that is merely an urban legend. In fact, every cyclist I know has one (or more) cars, pays income taxes, property taxes, sales taxes, purchases auto licenses, pay gasoline taxes when filling their tanks, etc. Though I own a car, I ride my bike as often as possible, so they only tax I can effectively minimize is the gasoline tax paid at the pump. Like many others, I use the public-funded roads for as many of my bicycling transportation needs as possible, but we're certainly not creating our fairshare of road damage, nor contributing pollution to our atmosphere, nor guzzling oil and helping to drive gas prices higher. And if more people used their bikes more often to get around our nicely sized town, then we wouldn't be faced with transportation problems that requires wider, bigger, and more extensive road systems - all at great public expense. Cyclists as freeloaders? I'm sure we're contributing our fair share.
4. We have nailed down the dates for the 2006 Boure Bike Fest ride week. We will be riding almost daily September 17th through 23rd, similar schedule to last year, based on existing road conditions. If you can stay an extra week, Tom Danielson of the Discovery Team will be hosting his first annual Durango Century to raise funds for his Fort Lewis College Scholarship fund. Come join us for the fun and get in shape for Tom's ride the following weekend! So get your favorite Road bike, Mountain bike and/orVintage bike and come visit, we can almost guarantee you'll have a good time.
5. Wade's World is ever expanding and changing. Recently, we have found some unfinished items that we get requests for all the time. We have completed a number of older style vests, jackets and women's shorts. Each of these has a twist on the current models and it may be something that fits your style or body or just something for a little different twist on your reality. So, if you haven't looked recently, check it out and take advantage of the special deals found there. To go right to the deals click here: Wade'sWorld. If there is anything we can do to make your cyclinglife better, please let us know.
As always, thanks for reading!
Jacque, Ned, Brandon, Drew, Laverne and Wade